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This site states the following, "Welcome to Okells Fireplace! Okells Fireplace can help you create a clean burning, environmentally friendly, and efficient source of warmth and enjoyment for your home." We noticed that the web site stated " Our large showroom has lots to choose from and our knowledgeable staff can help you when replacing, upgrading, or creating your fireplace." It also stated " We are a complete fireplace shop including sales, installation, cleaning, and repairs." The header had Okells Fireplace as the highest ranking keyword. It was followed by Okells, Okells San Francisco, and Okells Fireplace San Francisco which isn't as ranked as highly as Okells Fireplace. The next words the site uses is San Francisco fireplaces. Bay area fireplaces was also included and could not be understood by search crawlers.